why market leader copycats rarely ever succeed

Great post here by way of Brand Flakes. Explains perfectly why products & services that do nothing more than copycat the market leader (i.e. “me-too products & services”) rarely ever succeed.

Businesses would do well to realize that in order to take market share from the market leader, you have do more than imitate… you must provide significant differentiating value.

This a must-read for anyone considering providing new products/services to a market.

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Tags: product differentiation, me-too products & services

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